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In Windows 10 version 1511 & later, Start Menu shows suggested apps. In this guide, learn the ways to disable suggested apps ad in Windows 10 Start Menu.

If you’re using either of latest Windows 10 versions such as Creators Update, Anniversary Update, November Update, you might have noticed suggested apps in Start Menu. On these versions, Windows automatically provides app suggestions on the Start Menu based upon your Windows Store browsing information.

The suggested apps ad may appear on the Start Menu/Screen as shown in following screenshot:

How To Disable Suggested Apps Ad In Windows 10 Start Menu

Some users may okay with the suggested apps add, while there are some other who gets irritated with this sponsored ads. Thus they might look for the ways to get rid of them.

In this article, we’ll show you different methods to turn off suggested apps ad in Windows 10, here’s how:

How To Disable Suggested Apps Ad In Windows 10 Start Menu

WAY 1 – Via Settings App

1. Right click on Start Button and select Settings.

2. Then select Personalization in the Settings app.

How To Disable Suggested Apps Ad In Windows 10 Start Menu

3. Moving on, then select Start.

How To Disable Suggested Apps Ad In Windows 10 Start Menu

4. On the Start settings screen shown below, set the Occasionally show suggestions in Start to Off.

How To Disable Suggested Apps Ad In Windows 10 Start Menu

Close Settings app, sign out and then sign-in back to make changes effective. In some cases, you may need to reboot the machine and suggested ads will be turned off.

WAY 2 – Via Registry Editor

Registry Disclaimer: The further steps will involve registry manipulation. Making mistakes while manipulating registry could affect your system adversely. So be careful while editing registry entries and create a System Restore point first.

1. Press W8K + R and put regedit in Run dialog box to open Registry Editor (if you’re not familiar with Registry Editor, then click here). Click OK.

Windows 10 Registry Editor

2. In left pane of Registry Editor window, navigate to following registry key:

HKEY_CURRENT_USER\Software\Microsoft\Windows\CurrentVersion\ContentDeliveryManager

How To Disable Suggested Apps Ad In Windows 10 Start Menu

3. In the right pane of ContentDeliveryManager registry key, look for registry DWORD (REG_DWORD) named SystemPaneSuggestionsEnabled. Its Data is set to 1 by default, so double click on it to modify its Value data:

How To Disable Suggested Apps Ad In Windows 10 Start Menu

4. Finally, set the Value data to 0 and click OK. Close Registry Editor and reboot the machine, this should remove suggested ads as shown below.

How To Disable Suggested Apps Ad In Windows 10 Start Menu

That’s it!


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