This article will show you how to fix 'Something happened and we couldn't start the upgrade' while upgrading to Windows 10 Pro edition via Microsoft Store.

We all know that Windows 10 Home edition can be upgraded to Pro edition using Microsoft Store. This is possible because of upgrade license available via Store app. That means if you’ve qualifying license, an upgrade license can be bought at discounted price, rather than buying full license for resultant edition. Buying Pro upgrade via Store is way cheaper than buying complete Pro edition license.

Our following guide shows step-by-step process for this:

How To Buy Windows 10 Pro Upgrade Via Microsoft Store

However, sometimes users may not be able to start upgrade to Pro edition using Microsoft Store because of this message:

Something happened and we couldn’t start the upgrade.

Something Happened And We Couldn't Start The Upgrade

If you’re seeing this message, you’re not alone. There are many users who have faced this kind of you. Rest assured, as you’ve already purchased the upgrade, your money won’t be wasted and you surely be able to get on Pro edition. You can try below mentioned suggestions to fix the issue.

FYI: Upgrade to Pro edition via Microsoft Store provides you digital license linked to your Microsoft account.

FIX: Something Happened And We Couldn’t Start The Upgrade

FIX 1 – General Suggestions

1. First of all, run Windows Store Apps troubleshooter.

2. Try installing/upgrading some apps from Store, and check if Store itself is working correctly.

3. If you found that Store app is not working either, run wsreset.exe command and see if that helps.

4. You can also try re-registering Store app.

5. Temporarily disable Windows Defender Firewall or third-party firewall you’re using. This might block the upgrade in some cases.

6. Open Registry Editor and go to HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Windows\CurrentVersion\WindowsUpdate and set AllowOSUpgrade registry DWORD to 1.

Registry Disclaimer: We recommend you to create System Restore point before editing registry.

FIX 2 – Upgrade Via Generic Key

As you’ve already purchased Pro edition upgrade, you’re eligible to use Pro edition. So you can now also try upgrading via generic product key. This has worked out for some users, so give it a try. Follow this guide:

How to upgrade from Windows 10 Home to Pro edition using generic key

FIX 3 – Contact Microsoft Support

If above fixes are no help, it is the time you should directly contact Microsoft Support. The chat support is available 24×7 worldwide. You can click this link to try chat support. Note that you may need to provide the proof of purchase to Microsoft support person. Once they verify you correctly, they should be able to help you with upgrade process.

Hope something helps!

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